Relatively Correct:

Team Building Practices for 2022.

Every firm needs a hierarchy in order to function. But, that hierarchy should only be managerial. It should not translate into dominance. A good leader is made of vision and empathy, not authority or dominance.

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How We Met

The rise of content creators in India.

“Every company is going to be a content company because, in a sea of companies, content, community, and commerce are 3 key pillars upon which any business is going to be built.

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Productivity ≠ Creativity.

Creativity and creative instincts can be cultivated in us. Productivity is the way to do so. Most significant artists succeeded in creating masterpieces only because they created art in large numbers.

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How can artists adopt a subscription-based business model?

With the uncertainties of offline gigs and changing algorithms of social media platforms, the lives of artists have been absurd in terms of financial stability, so can we adopt a subscription-based business model?

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The conflict of self-awareness.

As social creatures, storytelling is our greatest feat, and so unsurprisingly we often weave stories in our heads to make sense of our actions and feelings without feeling too bad about them.

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How to be a productive creator?

Being an artist is not a robotic activity that we can churn out creativity 24/7 365 days, it is really about how we can use creativity as a muscle instead of as a gift. Breaking some myths about how to maintain productivity as a creator.

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Music: The Industry and The Artist

The nation’s recorded music market has grown by 20.3% to $219 million or approximately Rs 1,620 crore. This makes us the 17th largest market in the world, the same rank as in 2020.

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Creators=Billionaires

Influencer Marketing is expected to be worth 13.8 billion dollars. The majority of brands have a standalone budget for content marketing and nearly 80% of brands have increased the content they produce to market better.

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The Importance of Building a Community

Community and audience are intertwined concepts, but they’re not the same thing. Your community, if you have one, is a smaller, overlapping subset of your audience.

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How We Met

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